NBC Wins Premiere Week by Largest Margin in Ratings History

NBC didn’t just win Fall TV Premiere Week (Sept. 20-26, 2021) in ratings and in total viewers — it obliterated the competition.

With a 57% advantage in the key demo (adults 18-49) ratings over No. 2 and a 49% margin in total viewers, NBC just set a new record for the widest gaps between any first and any second place broadcast network in measurement history. (Here, 1988 is excluded due to the Winter Olympics.)

All numbers in this story come from Nielsen’s Live + Same Day numbers. See the Premiere Week 2021 primetime averages for the so-called Big 4 broadcast networks below.

Adults 18-49:
NBC: 1.3
Fox: 0.8
ABC: 0.6
CBS: 0.6

Total Viewers:
NBC: 6.6 million
CBS: 4.4 million
Fox: 3.5 million
ABC: 3.0 million

“This is an incredible coup, particularly on the heels of NBC’s recent victory in the 52-week season, and we are excited to continue this momentum as we look toward holiday programming, midseason and beyond,” NBCUniversal Chairman Frances Berwick and its television and streaming entertainment content chairman, Susan Rovner, said in a joint statement on Tuesday. “With these accolades coming almost exactly a year after the company’s restructure, these wins are a testament to the hard work, commitment and ingenuity of the entire entertainment team as well as all of our creative partners.”

(Excerpt) Read more in: The Wrap

NBC Wins Premiere Week by Largest Margin in Ratings History

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