ViacomCBS is rebranding. The merged company announced at its Investor Event Tuesday that it will be known simply as Paramount, beginning Wednesday, Feb. 16.
The company’s shares will trade on the Nasdaq stock exchange as PARAA (Class A common), PARA (Class B common) and PARAP (Preferred Stock), beginning with trading on February 17, 2022, at 9:30 a.m. ET.
The conglomerate reported Tuesday that it topped 56 million paid global subscribers combined between its streaming platforms, primarily Paramount+ (formerly known as CBS All Access) and Showtime OTT, at the end of 2021.
(Excerpt) Read more in: The Wrap