The Real Reason Solo Did Terrible At The Box Office

Solo: A Star Wars Story flew a little low at the weekend box office, bringing in just $103 million over the four-day Memorial Day weekend: a huge drop from early tracking, which predicted the movie bringing in $170 million or more.

It also marks the lowest opening for any one of Disney’s Star Wars films, below even Rogue One, the franchise’s first standalone film. Telling the origin story of the title smuggler, Solo should have been able to capitalize on the legacy of its hero to become a huge box office draw. But there are a lot of factors that contributed to Solo’s disappointing box office performance, so let’s take a look at the real reasons the film didn’t perform as well as expected…

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