NBCUniversal’s marketing campaign for the Peacock streaming service took flight on Sunday evening.
The broadcaster waited until a big night of television — featuring both an NFL playoff game and the Golden Globes — to hatch the advertising spots for its forthcoming service.
The campaign plays heavily into a bird theme in honor of the Peacock name. On Jan. 5 — which also happened to be National Bird Day — the PeacockTV Twitter account launched with the tongue-in-cheek tweet, “Tweeting is for the birds. Literally. Let’s do this Twitter.”
Between Jan. 5 and Jan. 16, people who tweet the hashtags #PeacockTV, #HatchingSoon or #PeacockEggCam will see an egg emoji that will eventually hatch into a peacock.
NBC also will leverage its Sunday night broadcast lineup. During the football game, a wildcard matchup between the two teams with bird mascots — the Seattle Seahawks and the Philadelphia Eagles — NBC will run a promo teasing that Peacock is hatching soon. A 15-second spot with a similar theme will air during the E! network’s live Golden Globes red carpet coverage as well as during the Golden Globes broadcast.
(Excerpt) Read more in: The Hollywood Reporter