Beyoncé and JAY-Z announced the Greenprint Project, a new contest that allows fans a chance to win a lifetime of Bey and Jay concert tickets if they commit to a vegan diet plan. Find Beyoncé’s Instagram post detailing the sweepstakes below.
Though Bey and Jay recently advocated for veganism in the introduction to Marco Borges’ new cookbook The Greenprint: Plant-Based Diet, Best Body, Better World, the contest welcomes all fans willing to implement at least a partially vegan meal plan into their daily life. For instance, contestants may practice “meatless Mondays” or promise to eat “two plant-based meals a day” to qualify for the competition.
Fans do not have to go completely vegan to enter the contest. They can limit their meat intake with “Meatless Mondays” or incoprated more vegan substitutes such as “plant-based for breakfast.”