YouTube has “temporarily suspended ads” on Logan Paul’s channels following what it called a “recent pattern of behavior” that runs contrary to the video platform’s revenue guidelines, a YouTube spokeswoman told ABC News on Friday.
The move comes a little over a month after Paul faced massive online backlash for a video he posted and then took down that appeared to show a lifeless, hanging body in Japan’s so-called suicide forest.
But it is videos that Paul posted in the past week that are the immediate impetus for YouTube’s action.
“We believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers but also potentially damaging to the broader creator community,” a YouTube spokeswoman told ABC News.
The spokeswoman cited examples of Paul using a stun gun on a rat in one video and urging his followers to engage in a recent online craze of eating Tide laundry pods.
“Paul tasered a rat in his most recent video and deliberately tried to monetize the video that clearly violated our advertiser-friendly guidelines,” the spokeswoman said. “He encouraged his followers to do the Tide Pod challenge.”
ABC News has asked Paul for comment but has not immediately heard back.
After the uproar at the start of the year over Paul’s Dec. 31 video showing an apparently lifeless, hanging body, he took a leave of absence from social media and YouTube removed him from Google Preferred, a premier ad service that offers brand advertisers access to top channel producers.
(Excerpt) Read More: @ ABCNews