Taylor Swift won three American Music Awards Sunday night, including the top “favorite artist” honor — explaining her absence as due to being busy in the studio re-recording her entire Big Machine catalog.
The climactic favorite artist award came as something as a surprise, since Swift’s name had not come up as a winner any time earlier in the three hours, leading to an underlying assumption that she might have been shut out in some or all of the four categories she’d been nominated in. But host Taraji P. Henson said after Swift’s filmed acceptance that she had also won favorite pop/rock female and favorite music video (for “Cardigan”), awards that were presumably left off-camera because Swift had only submitted one speech, or to heighten the final element of surprise.
“The reason I’m not there tonight is I’m actually recording all of my old music in the studio where we originally recorded it,” Swift told the viewing audience. “So it’s been amazing and I can’t wait for you to hear it.”
This was not a surprise to fans, since Swift had declared that she was already at work on a re-do of the catalogue this past week, while she was releasing a statement confirming that her master recordings had been sold without her consent yet again, this time by Scooter Braun’s Ithica Holdings to Shamrock Capital.
But Swift seems very much to want to emphasize her current recording status to fans, and/or to Shamrock and Braun.
Earlier Sunday, Swift had posted to Twitter a black-and-white photo of herself relaxing on a couch with the message, “Not a lot going on at the moment.” Fans immediately knew this was one of the star’s Easter egg moments, not an admission of laziness, since she’d posted the identical ironic caption when she was secretly beginning the recording of “Folklore,” her latest release, back in the spring. This time, she definitely doesn’t want to keep it a secret.
(Excerpt) Read more in: Variety