Robert Morse, ‘Mad Men’ & Broadway Star, Dies at 90

Robert Morse, who translated Broadway stardom into a film career in the 1960s, then re-emerged decades later as one of the stars of “Mad Men,” has died.  He was 90.

Writer-producer Larry Karaszewski, who serves as a VP on the board of governors for the Academy of Motion Picture Arts and Sciences, tweeted news of Morse’s death on Thursday.

“My good pal Bobby Morse has passed away at age 90,” he wrote. “A huge talent and a beautiful spirit. Sending love to his son Charlie & daughter Allyn. Had so much fun hanging with Bobby over the years – filming People v OJ & hosting so many screenings (How To Succeed, Loved One, That’s Life).”

Morse was Emmy nominated five times for playing the sage Bertram Cooper, the senior partner at the advertising firm that was the focus of AMC’s prestigious series “Mad Men,” from 2007 to 2015. In 2010, he shared the SAG Award that “Mad Men” won for outstanding performance by an ensemble in a drama series.

The eccentric Bert Cooper was known for his bow ties and his collection of Japanese art and architecture; while at times he seemed indifferent to the business affairs at Sterling Cooper, he could be crafty and manipulative when necessary. Cooper died the night of the first moon landing — and that 2014 episode afforded Morse the opportunity to show off his singing and dancing skills in a fantasy number, imagined by Jon Hamm’s Don Draper, to the tune of “The Best Things in Life Are Free.”

“The opportunity to shine in the spotlight that Matt Weiner gave me — it was an absolute love letter. Christmas and New Year’s, all rolled into one,” Morse told the New York Times.

Morse also won an Emmy in 1993 for a PBS “American Playhouse” adaptation of Morse’s one-man show “Tru,” about Truman Capote.

Morse, known for his impish, gap-toothed grin, became a star on Broadway in the musical comedy “How to Succeed in Business Without Really Trying,” for which he won his first Tony, as best actor in a musical, in 1962. The enormous hit ran for more than 1,400 performances and was adapted for the big screen in a 1967 film in which Morse reprised his starring role of J. Pierpont Finch.

(Excerpt) Read more in: Variety

Robert Morse, ‘Mad Men’ & Broadway Star, Dies at 90

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