Disney and Twitter announced a new advertising and content deal ahead of its NewFront presentations later today and on Wednesday in New York City.
As part of the deal, Disney said it will create live content from across its entertainment portfolio that’s designed to reach all types of audiences. That includes Twitter content from ABC, Disney Channel, Walt Disney Studios and Marvel.
ESPN also will announce live shows on Twitter (stay tuned).
“Now more than ever, social platforms are putting a major focus on and investment in sports-related content,” said Travis Howe, ESPN’s SVP Platform Ad Sales Strategy. “It is the new primary vehicle driving digital experiences to grow and engage audiences.”
Twitter said the Disney deal expands the depth and breadth of video content on its platform.
“The Twitter sports community is the digital roar of the crowd, so there is no better place to start than with ESPN to deliver credible, premium content to enrich that conversation,” said Matthew Derella, Twitter’s global VP Revenue and Content Partnerships.
(Excerpt) Read More in: Deadline