A week of delayed viewing via Hulu, DVRs and other platforms has given a sizable ratings bump to the Season 2 premiere of “Abbott Elementary”
Live + Same Day data after the episode premiered on Sept. 21 pointed to a 0.6 rating among adults 18-49, but after seven days of multiplatform viewing, that number has jumped by 318% to a key demo rating of 2.38. This also marks the series’ largest-ever delayed viewing lift in terms of total viewers, which jumped from 2.9 million on premiere day to 7 million after one week.
The initial 18-49 rating and total viewership tally of Season 2 Episode 1, titled “Development Day,” allowed “Abbott Elementary” to hold steady with measurements of the show’s Season 1 finale, which aired on ABC back in April and brought in an even 0.6 rating and 2.8 million total viewers. As Variety reported exclusively, the Season 1 finale increased to a 1.8 rating and 5.9 million total viewers after a week of multiplatform viewing — an impressive feat then that the show has already outdone. Therefore, it appears that the series’ audience, especially those who tune in on streaming, is growing after its well-received first season and considerable Emmys attention.
“Abbott Elementary” airs as a part of ABC’s Wednesday night primetime lineup — in the coveted 9 p.m. slot that used to belong to “Modern Family.” Also among that lineup is “The Conners,” “The Goldbergs,” “Home Economics” and “Big Sky.”
(Excerpt) Read more in: Variety